Example 1: Referencing
strategy
Sites: google.com
& electronlibre.ch
Date: 23 september 2003
The case:
I heard about a digital communication agency "electron
libre" in Lausanne, Switzerland. So I made a search in
google with the keywords "electron libre lausanne".
The first result page on google wasn't satisfactory. I couldn't
find anything that was likely to be the corporate website of
this agency. I could find a page mentioning the company (in
fact on the first line of the google search), but not listing
the website, so I kept searching. I lost about 5 minutes until
I found out. You had to type it all attached to get it right...
Errors / Recommendations:
This is a classical error, too bad for this agency that they
are not able to figure out that some people will try to search
them using a correct query !!! Recommendation: update the Metatags
and the homepage content... Take into account that users (no
matter what their level or intelligence is) are stressed, do
not want to waste their time, go elsewhere very quickly if they
cannot find what they are looking for...
Screenshots (click to enlarge in a new window)
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Google query 1 results
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First link result
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Google query 2 results
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Result
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